Definition of merchandising noun from the Oxford Advanced American Dictionary

     

    merchandising

     noun
    noun
    NAmE//ˈmərtʃənˌdaɪzɪŋ//
     
    [uncountable]
     
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  1. 1 the activity of selling goods, or of trying to sell them, by advertising or displaying them
  2. 2 products connected with a popular movie, person, or event; the process of selling these goods The Batman movies always have strong earnings from merchandising.
See the Oxford Advanced Learner's Dictionary entry: merchandising

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