Definition of allure noun from the Oxford Advanced Learner's Dictionary



BrE BrE//əˈlʊə(r)//
; NAmE NAmE//əˈlʊr//
[uncountable] (formal) Attractiveness
jump to other results
the quality of being attractive and exciting sexual allure the allure of the big city The country has lost its allure as a destination for foreign investment. The film has all the nostalgic allure of fifties Paris. See related entries: Attractiveness Word Originlate Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).
See the Oxford Advanced American Dictionary entry: allure