Definition of assurance noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//əˈʃʊərəns//
    , BrE//əˈʃɔːrəns//
    ; NAmE NAmE//əˈʃʊrəns//
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  1. 1[countable] a statement that something will certainly be true or will certainly happen, particularly when there has been doubt about it synonym guarantee, promise They called for assurances that the government is committed to its education policy. Unemployment seems to be rising, despite repeated assurances to the contrary.
  2. 2(also self-assurance) [uncountable] belief in your own abilities or strengths synonym confidence There was an air of easy assurance and calm about him. It was good to see some of her old assurance coming back.
  3. 3[uncountable] (British English) a type of insurance in which money is paid out when somebody dies or after an agreed period of time a life assurance company
  4. see also quality assurance
    Word Originlate Middle English (in sense (2)): from Old French, from assurer ‘assure’.Extra examples Even at a very young age she showed a great deal of assurance. He accused the minister of reneging on assurances given earlier. He gave me his personal assurance that the vehicle was safe. She spoke with calm assurance. They accepted his assurance that patients would be treated as soon as possible. We bought a life assurance policy. We now have a firm assurance of support from the government. an assurance about the safety of this equipment assurances from the head teacher Despite assurances to the contrary the birds are still being sold as pets. I can give you a categorical assurance that there are no such plans. I must have your assurance that there will be no repetition of this conduct. The minister gave formal assurances of his country’s rejection of terrorism. They asked for assurances on the safety of the system. They had received assurances of continued military assistance.
See the Oxford Advanced American Dictionary entry: assurance