- 1 to tell somebody that something is definitely true or is definitely going to happen, especially when they have doubts about it assure somebody (that)… You think I did it deliberately, but I assure you (that) I did not. We were assured that everything possible was being done. She's perfectly safe, I can assure you. assure somebody (of something) We assured him of our support. I won’t let you down, I can assure you of that. assure somebody + speech ‘He'll come back,’ Susan assured her.
- 2(formal) to make yourself certain about something assure yourself of something He assured himself of her safety. assure yourself that… She assured herself that the letter was still in the drawer.
- 3to make something certain to happen synonym guarantee assure something Victory would assure a place in the finals. assure somebody something Victory would assure them a place in the finals. This achievement has assured her a place in the history books.
- 4assure something (British English) to insure something, especially against somebody’s death What is the sum assured? Word Origin late Middle English: from Old French assurer, based on Latin ad-
verbjump to other results
BrE BrE//əˈʃʊə(r)//, BrE//əˈʃɔː(r)//; NAmE NAmE//əˈʃʊr//Verb Forms present simple I / you / we / they assure
BrE BrE//əˈʃʊə(r)//, BrE//əˈʃɔː(r)//; NAmE NAmE//əˈʃʊr//he / she / it assures
BrE BrE//əˈʃʊəz//, BrE//əˈʃɔːz//; NAmE NAmE//əˈʃʊrz//past simple assured
BrE BrE//əˈʃʊəd//, BrE//əˈʃɔːd//; NAmE NAmE//əˈʃʊrd//past participle assured
BrE BrE//əˈʃʊəd//, BrE//əˈʃɔːd//; NAmE NAmE//əˈʃʊrd//-ing form assuring
BrE BrE//əˈʃʊərɪŋ//, BrE//əˈʃɔːrɪŋ//; NAmE NAmE//əˈʃʊrɪŋ//