English

Definition of Bisto™ noun from the Oxford Advanced Learner's Dictionary

 

Bisto™

 noun
noun
BrE
 
; NAmE
 
[uncountable]
 
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a British make of gravy powder which has been sold since 1910. Bisto is well known for the advertisement in which two children, called the Bisto kids, are seen enjoying the smell of a pie cooked with Bisto in it, and saying ‘Ah, Bisto!’