Definition of cannibalization noun from the Oxford Advanced Learner's Dictionary



    (British English also -isation) noun
    BrE BrE//ˌkænɪbəlaɪˈzeɪʃn//
    ; NAmE NAmE//ˌkænɪbələˈzeɪʃn//
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  1. 1(business) a reduction in the sales of one product as a result of the introduction of a similar new product There were concerns about the cannibalization of markets by pirated copies.
  2. 2the act of taking the parts of a machine, vehicle, etc. and using them to repair or build another