Definition of clickbait noun from the Oxford Advanced Learner's Dictionary

 

clickbait

 noun
noun
BrE BrE//ˈklɪkbeɪt//
 
; NAmE NAmE//ˈklɪkbeɪt//
 
[uncountable](informal, disapproving)
 
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material put on the Internet in order to attract attention and encourage visitors to click on a link to a particular web page The website says it aims to reduce the number of clickbait headlines.