Definition of co-branding noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈkəʊ brændɪŋ//
; NAmE NAmE//ˈkoʊ brændɪŋ//
[uncountable] (North American English, business)
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a marketing strategy in which two companies work together to sell their products or services, using both company names Co-branding includes having our logo and brand name printed on the book. The shop's e-reader is a co-branding venture with a South Korean smartphone company
See the Oxford Advanced American Dictionary entry: co-branding