Definition of downmarket adverb from the Oxford Advanced Learner's Dictionary



BrE BrE//ˌdaʊnˈmɑːkɪt//
; NAmE NAmE//ˌdaʊnˈmɑːrkɪt//
(British English)(North American English downscale)(disapproving)
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in a way that involves buying or selling goods or services that are cheap and of poor quality To get more viewers the TV station was forced to go downmarket. opposite upmarket