Definition of downmarket adjective from the Oxford Advanced Learner's Dictionary

 

downmarket

 adjective
adjective
BrE BrE//ˌdaʊnˈmɑːkɪt//
 
; NAmE NAmE//ˌdaʊnˈmɑːrkɪt//
 
(British English)(North American English downscale)(disapproving)
 
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cheap and of poor quality The company wants to break away from its downmarket image. A town that has everything from luxury hotels to downmarket bars. opposite upmarket