Definition of downscale adjective from the Oxford Advanced Learner's Dictionary

 

downscale

 adjective
adjective
BrE BrE//ˌdaʊnˈskeɪl//
 
; NAmE NAmE//ˌdaʊnˈskeɪl//
 
(North American English)(British English downmarket)(disapproving)
 
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cheap and of poor quality opposite upscale