Definition of focus group noun from the Oxford Advanced Learner's Dictionary


focus group

BrE BrE//ˈfəʊkəs ɡruːp//
; NAmE NAmE//ˈfoʊkəs ɡruːp//
[countable + singular or plural verb]
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a small group of people, specially chosen to represent different social classes, etc., who are asked to discuss and give their opinions about a particular subject. The information obtained is used by people doing market research, for example about new products or for a political party.
See the Oxford Advanced American Dictionary entry: focus group