Definition of gimmicky adjective from the Oxford Advanced Learner's Dictionary

 

gimmicky

 adjective
adjective
BrE BrE//ˈɡɪmɪki//
 
; NAmE NAmE//ˈɡɪmɪki//
 
(often disapproving)
 
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using an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something a gimmicky idea