Definition of glocalization noun from the Oxford Advanced Learner's Dictionary



(British English also -isation) noun
BrE BrE//ˌɡləʊkəlaɪˈzeɪʃn//
; NAmE NAmE//ˌɡloʊkələˈzeɪʃn//
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the fact of adapting products or services that are available all over the world to make them suitable for local needs
See the Oxford Advanced American Dictionary entry: glocalization