Definition of high-concept adjective from the Oxford Advanced Learner's Dictionary

 

high-concept

 adjective
adjective
BrE BrE//ˌhaɪ ˈkɒnsept//
 
; NAmE NAmE//ˌhaɪ ˈkɑːnsept//
 
 
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(used about an idea in a film/movie or television story) very interesting and unusual but simple to explain and likely to be popular with a wide audience The high concept behind the movie is cloning. “Honey, I Shrunk the Kids” is a high-concept comedy about a scientist who accidentally, well, shrinks his kids.