English

Definition of hype verb from the Oxford Advanced Learner's Dictionary

 

hype

 verb
verb
BrE BrE//haɪp//
 
; NAmE NAmE//haɪp//
 
Verb Forms present simple I / you / we / they hype
BrE BrE//haɪp//
 
; NAmE NAmE//haɪp//
 
he / she / it hypes
BrE BrE//haɪps//
 
; NAmE NAmE//haɪps//
 
past simple hyped
BrE BrE//haɪpt//
 
; NAmE NAmE//haɪpt//
 
past participle hyped
BrE BrE//haɪpt//
 
; NAmE NAmE//haɪpt//
 
-ing form hyping
BrE BrE//ˈhaɪpɪŋ//
 
; NAmE NAmE//ˈhaɪpɪŋ//
 
 
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(informal, disapproving) to advertise something a lot and exaggerate its good qualities, in order to get a lot of public attention for it hype something This week his much hyped new movie opens in London. hype something up The meeting was hyped up in the media as an important event. Word Origin 1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.
See the Oxford Advanced American Dictionary entry: hype

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