Definition of ident noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈaɪdent//
; NAmE NAmE//ˈaɪdent//
(British English) Radio broadcasting
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a piece of music or a short film that is broadcast between programmes so that people can recognize a radio station or television channel The idents act as a branding device. The new idents have a ‘circle’ theme. They are still working on the station ident. See related entries: Radio broadcasting