Definition of individualization noun from the Oxford Advanced Learner's Dictionary

 

individualization

 noun
(British English also -isation)noun
BrE BrE//ˌɪndɪvɪdʒuəlaɪˈzeɪʃn//
 
; NAmE NAmE//ˌɪndɪvɪdʒuələˈzeɪʃn//
 
[uncountable]
 
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the act of making something different to suit the needs of a particular person, place, etc.