born Alfred Charles William Harmsworth (1865-1922) a British newspaper publisher, born in Ireland. He started the Daily Mail in 1896 and the Daily Mirror in 1903, introducing a style of journalism that was then new to Britain. Articles were short and lively, with some written specially for women, and more headlines (= phrases printed above articles in a large size) were used. Northcliffe was also the owner of The Times from 1908 to 1922. He helped the British government with their propaganda (= information published to influence public opinion) during World War I, and in 1917 was made a viscount. He was a very strong character who liked power. His younger brother Harold (later Lord Rothermere) was his partner in his early career.