Definition of loyalty noun from the Oxford Advanced Learner's Dictionary

     

    loyalty

     noun
    noun
    BrE BrE//ˈlɔɪəlti//
     
    ; NAmE NAmE//ˈlɔɪəlti//
     
    (pl. loyalties)
     
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  1. 1[uncountable] loyalty (to/towards somebody/something) the quality of being faithful in your support of somebody/something They swore their loyalty to the king. Can I count on your loyalty?
  2. 2[countable, usually plural] a strong feeling that you want to be loyal to somebody/something a case of divided loyalties (= with strong feelings of support for two different causes, people, etc.)
  3. Extra examples Disagreements with one’s in-laws often create divided loyalties. He inspires great loyalty from all his employees. He showed unswerving loyalty to his friends. His loyalties lay with people from the same background as himself. His primary loyalty was to his family. It was a blatant attempt to buy their loyalty. Mass advertising creates brand loyalty for a product. She owed no loyalty to him. She stayed on at the school out of loyalty to her students. Some party members found it hard to switch their loyalty to the new leader. The company expects loyalty from its employees. The company rewards customer loyalty by offering discounts. The team members felt tremendous loyalty towards one another. The town is the object of fierce loyalty among its inhabitants. They pledged their loyalty to the king. attempts to build customer loyalty men whose loyalty is to their political careers a case of divided loyalties
See the Oxford Advanced American Dictionary entry: loyalty

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