Definition of lure noun from the Oxford Advanced Learner's Dictionary

     

    lure

     noun
    noun
    BrE BrE//lʊə(r)//
     
    , BrE//ljʊə(r)//
     
    ; NAmE NAmE//lʊr//
     
     
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  1. 1[usually singular] the attractive qualities of something Few can resist the lure of adventure. She can’t resist the lure of the bright lights.
  2. 2a thing that is used to attract fish or animals, so that they can be caught
  3. Word Origin Middle English: from Old French luere, of Germanic origin; probably related to German Luder ‘bait’.
See the Oxford Advanced American Dictionary entry: lure

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