Definition of marketing noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈmɑːkɪtɪŋ//
; NAmE NAmE//ˈmɑːrkɪtɪŋ//
[uncountable] Marketing
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the activity of presenting, advertising and selling a company’s products or services in the best possible way a marketing campaign She works in sales and marketing. Persuasion is one of the most valuable skills in marketing. Wordfinderadvertise, cold-calling, leaflet, mailing, mailshot, marketing, poster, product placement, prospectus, publicize CollocationsBusinessRunning a business buy/​acquire/​own/​sell a company/​firm/​franchise set up/​establish/​start/​start up/​launch a business/​company run/​operate a business/​company/​franchise head/​run a firm/​department/​team make/​secure/​win/​block a deal expand/​grow/​build the business boost/​increase investment/​spending/​sales/​turnover/​earnings/​exports/​trade increase/​expand production/​output/​sales boost/​maximize production/​productivity/​efficiency/​income/​revenue/​profit/​profitability achieve/​maintain/​sustain growth/​profitability cut/​reduce/​bring down/​lower/​slash costs/​prices announce/​impose/​make cuts/​cutbacksSales and marketing break into/​enter/​capture/​dominate the market gain/​grab/​take/​win/​boost/​lose market share find/​build/​create a market for something start/​launch an advertising/​a marketing campaign develop/​launch/​promote a product/​website create/​generate demand for your product attract/​get/​retain/​help customers/​clients drive/​generate/​boost/​increase demand/​sales beat/​keep ahead of/​out-think/​outperform the competition meet/​reach/​exceed/​miss sales targetsFinance draw up/​set/​present/​agree/​approve a budget keep to/​balance/​cut/​reduce/​slash the budget be/​come in below/​under/​over/​within budget generate income/​revenue/​profit/​funds/​business fund/​finance a campaign/​a venture/​an expansion/​spending/​a deficit provide/​raise/​allocate capital/​funds attract/​encourage investment/​investors recover/​recoup costs/​losses/​an investment get/​obtain/​offer somebody/​grant somebody credit/​a loan apply for/​raise/​secure/​arrange/​provide financeFailure lose business/​trade/​customers/​sales/​revenue accumulate/​accrue/​incur/​run up debts suffer/​sustain enormous/​heavy/​serious losses face cuts/​a deficit/​redundancy/​bankruptcy file for/ (North American English) enter/​avoid/​escape bankruptcy (British English) go into administration/​liquidation liquidate/​wind up a company survive/​weather a recession/​downturn propose/​seek/​block/​oppose a merger launch/​make/​accept/​defeat a takeover bid see also direct marketing See related entries: MarketingExtra examples Everyone will tell you their product is best but this is just marketing hype. She works in marketing. The company has done some effective marketing of the new model. The film was a flop, despite a big marketing blitz. We could get more sales through better marketing. We don’t have a huge marketing budget and rely on word-of-mouth. He works in sales and marketing.
See the Oxford Advanced American Dictionary entry: marketing