Definition of marketing mix noun from the Oxford Advanced Learner's Dictionary


marketing mix

BrE BrE//ˈmɑːkɪtɪŋ mɪks//
; NAmE NAmE//ˈmɑːrkɪtɪŋ mɪks//
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the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product
See the Oxford Advanced American Dictionary entry: marketing mix