Definition of own-brand adjective from the Oxford Advanced Learner's Dictionary



BrE BrE//ˌəʊn ˈbrænd//
; NAmE NAmE//ˌoʊn ˈbrænd//
(also own-label) (both British English) (US English store-brand)
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used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them own-brand coffee

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