English

Definition of prime time noun from the Oxford Advanced Learner's Dictionary

 

prime time

 noun
noun
BrE
 
; NAmE
 
(British English also peak time, peak viewing time) [uncountable] Radio broadcasting
 
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the time when the greatest number of people are watching television or listening to the radio prime-time television See related entries: Radio broadcasting
See the Oxford Advanced American Dictionary entry: prime time