Definition of product placement noun from the Oxford Advanced Learner's Dictionary


product placement

BrE BrE//ˌprɒdʌkt ˈpleɪsmənt//
; NAmE NAmE//ˌprɑːdʌkt ˈpleɪsmənt//
[uncountable, countable] Marketing, Producing TV shows
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the use of particular products in films/movies or television programmes in order to advertise them Wordfinderadvertise, cold-calling, leaflet, mailing, mailshot, marketing, poster, product placement, prospectus, publicize See related entries: Marketing, Producing TV shows
See the Oxford Advanced American Dictionary entry: product placement