Definition of rebrand verb from the Oxford Advanced Learner's Dictionary

 

rebrand

 verb
verb
BrE BrE//ˌriːˈbrænd//
 
; NAmE NAmE//ˌriːˈbrænd//
 
Verb Forms present simple I / you / we / they rebrand
BrE BrE//ˌriːˈbrænd//
 
; NAmE NAmE//ˌriːˈbrænd//
 
he / she / it rebrands
BrE BrE//ˌriːˈbrændz//
 
; NAmE NAmE//ˌriːˈbrændz//
 
past simple rebranded
BrE BrE//ˌriːˈbrændɪd//
 
; NAmE NAmE//ˌriːˈbrændɪd//
 
past participle rebranded
BrE BrE//ˌriːˈbrændɪd//
 
; NAmE NAmE//ˌriːˈbrændɪd//
 
-ing form rebranding
BrE BrE//ˌriːˈbrændɪŋ//
 
; NAmE NAmE//ˌriːˈbrændɪŋ//
 
 
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rebrand something/yourself to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way In the 1990s the Labour Party rebranded itself as New Labour.
See the Oxford Advanced American Dictionary entry: rebrand