Definition of rebranding noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˌriːˈbrændɪŋ//
; NAmE NAmE//ˌriːˈbrændɪŋ//
[singular, uncountable]
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the act or process of changing the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way a rebranding exercise a £5 million rebranding