Definition of slogan noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈsləʊɡən//
; NAmE NAmE//ˈsloʊɡən//
(also North American English, informal tag line) Marketing
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a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly an advertising slogan a campaign slogan The crowd began chanting anti-government slogans. See related entries: Marketing Word Originearly 16th cent.: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.Extra examples T-shirts bearing anti-war slogans The ‘freedom to learn’ has become just another one of the government’s empty slogans. The Left was still spouting old Marxist slogans. The principle is summed up by the slogan ‘Trade, not aid’. They fought the election on the slogan ‘The time has come’. They protested under the slogan ‘When women stop, everything stops!’ We switched the car stereo to WKTU , ‘the beat of New York’ , as its slogan goes. a T-shirt bearing the slogan ‘I Flirt, Therefore I Am’ the slogan for the 2012 London Olympics The crowd began chanting anti-government slogans. They came up with a catchy new advertising slogan.
See the Oxford Advanced American Dictionary entry: slogan