Definition of stickiness noun from the Oxford Advanced Learner's Dictionary



    BrE BrE//ˈstɪkinəs//
    ; NAmE NAmE//ˈstɪkinəs//
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  1. 1the fact of being made of or covered in a substance that sticks to things that touch it The layer of stickiness on the floors has been removed. the stickiness of the soil
  2. 2(informal) the fact of being or feeling hot and damp The stickiness of summer had subsided.
  3. 3the quality in a website of being so interesting that people continue visiting it or watching it The idea is to increase ‘stickiness’—the time a customer spends on the site.