Definition of SWOT analysis noun from the Oxford Advanced Learner's Dictionary


SWOT analysis

BrE BrE//ˈswɒt ənæləsɪs//
; NAmE NAmE//ˈswɑːt ənæləsɪs//
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a study done by an organization in order to find its strengths and weaknesses, and what problems or opportunities it should deal with. SWOT is formed from the initial letters of ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’. Word Origin1990s: SWOT, acronym from strengths, weaknesses, opportunities, threats.
See the Oxford Advanced American Dictionary entry: SWOT analysis