English

Definition of the Advertising Standards Authority from the Oxford Advanced Learner's Dictionary

 

the Advertising Standards Authority

 
BrE
 
; NAmE
 
(abbreviation ASA)
 
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an independent organization, founded in 1962, which checks that advertisements do not lie or make false claims about a product. Anyone can ask the Advertising Standards Authority to investigate an advertisement. If there is a problem with it, the Authority may then tell the company to change or remove it.