Definition of upmarket adverb from the Oxford Advanced Learner's Dictionary



BrE BrE//ˌʌpˈmɑːkɪt//
; NAmE NAmE//ˌʌpˈmɑːrkɪt//
(British English)(North American English upscale)
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in a way that involves buying or selling goods and services that are expensive and of high quality The company has been forced to move more upmarket. opposite downmarket