Definition of USP noun from the Oxford Advanced Learner's Dictionary

 

USP

 noun
noun
BrE BrE//ˌjuː es ˈpiː//
 
; NAmE NAmE//ˌjuː es ˈpiː//
 
(business)
 
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the abbreviation for unique selling proposition or unique selling point (a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it) You need to come up with a USP. Your USP has to tell people why they should do business with you. Their USP was that they guaranteed delivery in 30 minutes or less.
See the Oxford Advanced American Dictionary entry: USP