Definition of viral marketing noun from the Oxford Advanced Learner's Dictionary


viral marketing

BrE BrE//ˌvaɪrəl ˈmɑːkətɪŋ//
; NAmE NAmE//ˌvaɪrəl ˈmɑːrkətɪŋ//
[uncountable] Email, Marketing
jump to other results
a way of advertising in which information about a company’s products or services is sent by email to people who then send it on by email to other people they know See related entries: Email, Marketing Word Originfrom the idea of the information being passed on like a computer virus.
See the Oxford Advanced American Dictionary entry: viral marketing