Definition of watchword noun from the Oxford Advanced Learner's Dictionary



BrE BrE//ˈwɒtʃwɜːd//
; NAmE NAmE//ˈwɑːtʃwɜːrd//
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a word or phrase that expresses somebody’s beliefs or attitudes, or that explains what somebody should do in a particular situation Quality is our watchword.
See the Oxford Advanced American Dictionary entry: watchword