English

Definition of wow factor noun from the Oxford Advanced Learner's Dictionary

 

wow factor

 noun
noun
BrE BrE//ˈwaʊ fæktə(r)//
 
; NAmE NAmE//ˈwaʊ fæktər//
 
[singular] (informal)
 
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the quality something has of being very impressive or surprising to people If you want to sell your house quickly, it needs a wow factor.
See the Oxford Advanced American Dictionary entry: wow factor