a general direction in which a situation is changing or developing economic/social/political trends trend (towards something) There is a growing trend towards earlier retirement. trend (in something) current trends in language teaching a downward/an upward trend in sales You seem to have set (= started) a new trend. This trend is being reversed (= is going in the opposite direction). One region is attempting to buck (= oppose or resist) the trend of economic decline. The underlying trend of inflation is still upwards.