grassroots
noun/ˌɡrɑːsˈruːts/
/ˌɡræsˈruːts/
[plural]- ordinary people in society or in an organization, rather than the leaders or people who make decisions
- the grassroots of the party
- We need support at grassroots level.
Oxford Collocations DictionaryGrass roots is used before these nouns:- campaign
- effort
- initiative
- …
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grassroots