ideation
noun/ˌaɪdiˈeɪʃn/
/ˌaɪdiˈeɪʃn/
(formal)- [uncountable] the act of forming ideas or thoughts
- Ideation is how designers continuously generate fresh ideas.
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- [countable] an idea or thought that is formed in somebody's mind
- help for people who have experienced suicidal ideations
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ideation