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Definition of slogan noun from the Oxford Advanced Learner's Dictionary

slogan

noun
 
/ˈsləʊɡən/
 
/ˈsləʊɡən/
(also informal tag line)
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  1. a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly
    • an advertising slogan
    • a campaign slogan
    • The crowd began chanting anti-government slogans.
    Extra Examples
    • T-shirts bearing anti-war slogans
    • The ‘freedom to learn’ has become just another one of the government's empty slogans.
    • The Left was still spouting old Marxist slogans.
    • The principle is summed up by the slogan ‘Trade, not aid’.
    • They fought the election on the slogan ‘The time has come’.
    • They protested under the slogan ‘When women stop, everything stops!’
    Topics Politicsb2, Businessb2
    Oxford Collocations Dictionaryadjective
    • catchy
    • snappy
    • popular
    verb + slogan
    • coin
    • come up with
    • invent
    slogan + verb
    • go
    • say
    preposition
    • on the slogan
    • under a/​the slogan
    • slogan for
    See full entry
    Word Originearly 16th cent.: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’.
See slogan in the Oxford Advanced American DictionarySee slogan in the Oxford Learner's Dictionary of Academic English

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