the activity of presenting, advertising, and selling a company's products in the best possible way a marketing campaign She works in sales and marketing. Persuasion is one of the most valuable skills in marketing. see direct marketing Topic CollocationsBusinessrunning a business
- buy/acquire/own/sell a company/firm/franchise
- set up/establish/start/start up/launch a business/company
- run/operate a business/company/franchise
- head/run a firm/department/team
- make/secure/win/lose/block a deal
- expand/grow/build the business
- boost/increase investment/spending/sales/turnover/earnings/exports/trade
- increase/expand production/output/sales
- boost/maximize production/productivity/efficiency/income/revenue/profit/profitability
- achieve/maintain/sustain growth/profitability
- cut/reduce/bring down/lower/slash costs/prices
- announce/impose/make cuts/cutbacks
- break into/enter/capture/dominate a market
- capture/gain/grab/take/win/boost/lose market share
- identify/find/build/create a market for something
- start/launch an advertising/a marketing campaign
- develop/launch/promote a product/Web site
- estimate/assess/create/generate demand for your product
- attract/get/retain/keep/help customers/clients
- drive/generate/boost/increase demand/sales
- beat/keep ahead of/out-think/outperform/ (informal) stymie the competition
- meet/reach/exceed/miss sales targets
- draw up/set/present/propose/agree on/approve a budget
- keep to/balance/cut/reduce/slash the budget
- be/come in below/under/over/within budget
- generate income/revenue/profit(s)/funds/business
- fund/finance a campaign/a venture/an expansion/spending/a deficit
- provide/raise/allocate capital/funds
- attract/encourage investment/investors
- recover/recoup costs/losses/an investment/an outlay
- get/obtain/offer somebody/grant somebody credit/a loan
- apply for/raise/secure/arrange/provide financing
- lose business/trade/customers/sales/revenue
- accumulate/accrue/incur/run up debts
- suffer/sustain enormous/heavy/serious losses
- face cuts/a deficit/bankruptcy/a shortfall
- declare/file for/enter/avoid/escape bankruptcy
- liquidate a company/a business/assets
- survive/weather a recession/downturn
- propose/seek/block/oppose a merger
- launch/make/accept/contest/defeat a takeover bid
NAmE//ˈmɑrkɪtər//
noun a company that is a developer and marketer of softwareSee marketing in the Oxford Advanced Learner's DictionaryCheck pronunciation: marketing