allure
noun/əˈlʊə(r)/
/əˈlʊr/
[uncountable, singular] (formal)- the quality of being attractive and exciting
- sexual allure
- the allure of the big city
- The country has lost its allure as a destination for foreign investment.
- The film has all the nostalgic allure of fifties Paris.
- The stock market is unlikely to have much allure for the small investor.
Word Originlate Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).
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allure