aspirational
adjective/ˌæspəˈreɪʃənl/
/ˌæspəˈreɪʃənl/
- wanting very much to achieve success in your career or to improve your social status and standard of living
- advertising aimed at the aspirational classes
- an aspirational goal or target is very ambitious and may be more than you can achieve, but is set in order to encourage you to try harder and achieve more
- The company has announced an aspirational goal of increasing production from 42 000 tonnes to 72 000 tonnes.
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aspirational