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Definition of assertive adjective from the Oxford Advanced Learner's Dictionary

assertive

adjective
 
/əˈsɜːtɪv/
 
/əˈsɜːrtɪv/
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  1. expressing opinions or desires strongly and with confidence, so that people take notice
    • You should try and be more assertive.
    • assertive behaviour
    opposite submissive
    Extra Examples
    • People today are more assertive in their demands for social justice.
    • I decided to adopt a more assertive approach.
    • There was a new assertive foreign policy in the White House.
    • They get training in how to be assertive rather than aggressive.
    Topics Opinion and argumentc1, Personal qualitiesc1
See assertive in the Oxford Advanced American DictionarySee assertive in the Oxford Learner's Dictionary of Academic English

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