B F Skinner
/ˌbiː ef ˈskɪnə(r)/
/ˌbiː ef ˈskɪnər/
- Burrhus Frederic Skinner (1904-90) a US psychologist who believed that the learning processes in humans and animals were very similar, and that behaviour could be predicted and controlled. He taught at Harvard University and created the Skinner Box to measure how much animals could learn if given rewards. His books included Science and Human Behavior (1953) and About Behaviorism (1974).
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B F Skinner