gamification
noun/ˌɡeɪmɪfɪˈkeɪʃn/
/ˌɡeɪmɪfɪˈkeɪʃn/
[uncountable]- the use of elements of game-playing in another activity, usually in order to make that activity more interesting
- The supermarket chain has started using gamification to make food shopping online fun.
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gamification