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Definition of hard sell noun from the Oxford Advanced Learner's Dictionary

hard sell

noun
 
/ˌhɑːd ˈsel/
 
/ˌhɑːrd ˈsel/
[singular]
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  1. a method of selling that puts a lot of pressure on the customer to buy
    • Their salesmen are trained to go for the hard sell.
    compare soft sell
See hard sell in the Oxford Advanced American Dictionary
trait
noun
 
 
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B2
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