high-concept
adjective/ˌhaɪ ˈkɒnsept/
/ˌhaɪ ˈkɑːnsept/
- (used about an idea in a film or television story) very interesting and unusual but simple to explain and likely to be popular with a wide audience
- “Honey, I Shrunk the Kids” is a high-concept comedy about a scientist who accidentally, well, shrinks his kids.
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