hype
noun/haɪp/
/haɪp/
[uncountable] (informal, disapproving)- advertisements and discussion in the media telling the public about a product and about how good or important it is
- marketing/media hype
- Don't believe all the hype—the book isn't that good.
Extra Examples- The movie failed to live up to all the hype.
- This new game is getting plenty of hype.
- the hype surrounding her latest book
Oxford Collocations Dictionaryadjective- media
- marketing
- pre-fight
- …
- live up to
- get
- believe
- …
- surround something
- hype about
Word Origin1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.Want to learn more?
Find out which words work together and produce more natural sounding English with the Oxford Collocations Dictionary app.
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hype